🇺🇸 NYT: What’s That in Your Mouth, Bro?

Zyn’s cultural influence may go beyond the product itself. In a wide-ranging essay in June, Mr. Read coined a neologism to describe an online niche of bro-y, internet-addled young men: the Zynternet, a place where men in their 20s and 30s post about subjects like golf, sports gambling and their favorite podcasters. Zyn may be speaking to an “imperiled masculinity,” said Jeffrey Sonnenfeld, a professor at the Yale School of Management, who has helped chief executives whose businesses get tangled up in politics. “It’s this failure by a lot of men in getting their lives on track that is leading them to products that give them an identity and a definition.”

If I still “felt” things in 2024, this would be so fucking depressing.